Have Faith in Dreams!

The road for revenue with Tumblr is such a complicated challenge in my opinion that I am very curious about how Marissa Mayer would go about handling it, and how successful it would be.

I doubt that going hard on ad-selling for revenue right away is a smart idea. Tumblr users are very big on the aesthetics of their blogs. Given Marissa Mayer’s love for minimalistic design, if she had a blog of her own, SHE would be one of the MANY Tumblr users to refuse having ads placed on their blogs. But again, there are so many non-personal blogs with emphasis on content on Tumblr; they have the potential to raise some serious money given how popular they are. 

Although, this is the thing - with Tumblr, you can never predict when the blog is going to be “out of style.” Unlike Youtube, where popular vloggers often “promise” their fans that they’d put out new videos regularly, Tumblr users can be completely anonymous and easily block the only source of communication (message) from their followers. Compared to Youtube (for which ads turned out to be a success), Tumblr blog owners (especially those that run the non-personal blogs that have the most chance of agreeing to ads) can have much less personal relationships with their followers (equivalent to subscribers in Youtube). Therefore, they can much more easily stop working on their blogs any time for an indefinite period of time.

If this happens, the popularity of their blogs (and hence the effectiveness of ads) would quickly decline. Even if they sign a contract with Yahoo to continue activity for the sake of preventing this, how would they do it - based on the number of followers? The number of posts? Neither of them guarantees blog hits. It’s also not like you can pinpoint certain popularly reblogged posts and place an ad on them like Youtube can with videos. Placing ads on the dash? Maintaining dashboard’s simple/aesthetic design would be absolutely essential as well as challenging.

I will NEVER give up on the standards I set for myself, as well as my dreams and ambitions. No matter what happens that makes me doubt my abilities and/or lets me down, I will stand up again a million times if I have to. Imagine just how strong and wise I’d be after all that!